The Making of Horrible Hex: A Skin-of-Your-Teeth Kickstarter Success Story
By Aaron Fennell
In February, 2015, Stone Circle Games came into its own by running a successful Kickstarter campaign for our first feature product, Horrible Hex. Though we ultimately prevailed thanks to our very generous backers, the journey was long and perilous, and we learned a lot from the various mistakes and missteps we made along the way. For reference you can view the Kickstarter campaign page here.
If you’re considering running your own Kickstarter campaign, this post’s for you. What follows is a post-mortem of our latest effort, chock-full of advice intended to highlight the things we did right while helping you steer clear of the things we got… let’s call it “less right.”
Posts like this were a huge help for us when we put together our campaign, but there’s no substitute for experience. We hope this will prove as useful to you as similar posts were to us.
The normally busy streets of Baltimore lay asleep under a blanket of driving rain, but my spirits were as bright as a blue-skied midsummer’s day as I walked toward the convention center. My umbrella offered scant protection from the elements, but I didn’t carry it for my own benefit — its purpose was to protect my precious cargo. After all, my jacket could be hung to dry. My prototypes? Not so much.
And that’s it!. Touchdown! Goal! Checkmate! Tennis…. thing… Monopoly!
We’re 100% funded, and that makes it our distinct honor to get this amazing game shipped to your doorstep ASAP.
First and foremost, thank you! This would not be possible without your generous support. You donated more than just your hard-earned money-dollars; you spread our link around the internet like wildfire, cajoling your friends and family members in order to make this game happen. Thank you from the bottom of our druidic hearts.
We can’t tell you how excited and grateful we are for the opportunity to bring Horrible Hex to your door. It’s been a long and tumultuous journey, and we are overjoyed to begin the next step of this process by delivering the best game we possibly can.
There are still may I’s to be dotted and T’s to be crossed as we move on to the next phases of production for Horrible Hex. Look forward to hearing from us every step of the way as we begin printing and shipping.
Here’s to all of you, and here’s to Horrible Hex!
Calling all summoners:
Stone Circle Games is proud to announce our attendance at MAGFest 13, which is being held in National Harbor, MD, from January 23-25. We’ll be manning a table small on space, but big on variety and fun.
Come join Aaron, Jon, and Chris and try your luck at Horrible Hex, the new tactical puzzler from Stone Circle Games, currently running on Kickstarter.
Show of hands: Do you like free pizza? Awesome games? Are you free this Wednesday night?